Creative copywriting is the expression of the Brand’s DNA
Jennifer Lew, Award Winning Creative Copywriter
Jennifer is an award-winning creative and writer with over a decade of experience in communications and advertising. She has helped to socialise Netflix Asia, lay airport murals in California, develop the world's first human pinball game, digitalise a Nordic telecommunications titan, and write a government policy blueprint on a sustainable future.
From her roots in film, media and fine arts, Jennifer is known for her detail-oriented work and creative leadership, and as a generous collaborator, and strategic interpreter of ideas. A former role as digital editor and proofreader for the Solomon R. Guggenheim Museum and the National Library Board of Singapore has honed her keen initiative for doing deep research, rights management, industry immersion and the commissioning editor role.
She has also worked with DBS Bank, GlaxoSmithKline, Telenor, Manulife, Singapore’s EDB, Myojo and Zespri. Her signature touch is translating dry information into an elegant read with an emotive backbone that delivers a powerful, on-brand message.